Roxio, Inc., the Digital Media Company, and Virgin Records, a division of EMI Recorded Music, announced today that consumers will be able to download and burn from MTV.com and VH1.com the soon-to-be-released Lenny Kravitz music video "Dig In". This promotion with Virgin Records authorizes consumers, who own Roxio's best-selling Easy CD Creator software, to burn the music video to CD. On October 30, customers who own Roxio's Easy CD Creator software can download and burn the Kravitz music video from MTV and VH1. At the sites, they will be prompted to enter their email address and postal code to receive a license to download the music video. Users, who do not own Roxio software, will be allowed to download the Kravitz video to their PC, but the license and video will expire, and will not be playable after 30 days. The music video uses Microsoft Corp.'s Windows Media Video technology and Digital Island, will enable the delivery of the free download to consumers via its 2Way Web Services™.
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