Xbox, Microsoft's future-generation video game system, today announced that it has teamed up with hip-hop mogul Sean "P. Diddy" Combs. P. Diddy will lend his voice for a series of upcoming commercials, slated to air in time for the Holiday season. Xbox's new 30 second spots will feature P. Diddy telling gamers they can "race an Enzo Ferrari" in Project Gotham Racing 2, "face their fears" in Grabbed By The Ghoulies , and "laugh at gravity" in Amped 2, - together - on Xbox. Project Gotham Racing 2 and Amped 2 both take advantage of Xbox Live - the ultimate online gaming experience, giving people the opportunity to play and talk with other gamers around the world - 24 hours a day, 365 days a year.

"P.Diddy was the perfect fit as our first celebrity voice because he embodies the same spirit as Xbox," said Xbox's Director of Brand Marketing, Don Hall. "He's multi-faceted, has made a significant social impact, and pulls millions of people together in a positive way with his powerhouse talents." "I'm proud to be the voice responsible for connecting millions to the Xbox brand," said P. Diddy. "I love playing Xbox games and believe that the system's cultural influence as a social entertainment brand has only just begun."