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Microsoft goes to Hollywood | |
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| Time: 12:39 EST/17:39 GMT | News Source: CNET | Posted By: Robert Stein | ||
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Microsoft's surprise decision to submit Windows Media Series 9 as a standards candidate to Hollywood underscores the software giant's ambitions to take its multimedia technology beyond the Net, as well as the considerable barriers it faces. This week, the Redmond, Wash.-based company sent in its underlying video-compression code for vetting by the Society of Motion Picture Television Engineers (SMPTE)--a first for Microsoft and a marked departure from the company's longtime commitment to keeping its technology proprietary. In doing so, Microsoft is aiming to provide a viable successor to MPEG-2, a compression standard that is the foundation of satellite, cable, video-editing systems and DVDs. | ||
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