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Apple's playing in the big leagues now | |
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||
| Time: 14:58 EST/19:58 GMT | News Source: InfoWorld | Posted By: Byron Hinson | ||
|
It's easy to get sucked in by Apple's "wow" factors -- the appealing design of Mac hardware and the unparalleled enthusiasm CEO Steve Jobs injects into everything he pitches. Apple's combination of strengths adds up to a great PR strategy, and Apple has a compelling technology story to tell. That has always brought the tire kickers and window shoppers out in droves. | ||
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