| ActiveMac | Anonymous | Create a User | Reviews | News | Forums | Advertise |
|
|
|
User Controls |
|
New User |
|
Login |
|
Edit/View My Profile |
|
|
|
|
|
|
|
ActiveMac |
|
Articles |
|
Forums |
|
Links |
|
News |
|
News Search |
|
Reviews |
|
|
|
|
|
|
|
News Centers |
|
Windows/Microsoft |
|
DVD |
|
ActiveHardware |
|
Xbox |
|
MaINTosh |
|
News Search |
|
|
|
|
|
|
|
ANet Chats |
|
The Lobby |
|
Special Events Room |
|
Developer's Lounge |
|
XBox Chat |
|
|
|
|
|
|
|
FAQ's |
|
Windows 98/98 SE |
|
Windows 2000 |
|
Windows Me |
|
Windows "Whistler" XP |
|
Windows CE |
|
Internet Explorer 6 |
|
Internet Explorer 5 |
|
Xbox |
|
DirectX |
|
DVD's |
|
|
|
|
|
|
|
TopTechTips |
|
Registry Tips |
|
Windows 95/98 |
|
Windows 2000 |
|
Internet Explorer 4 |
|
Internet Explorer 5 |
|
Windows NT Tips |
|
Program Tips |
|
Easter Eggs |
|
Hardware |
|
DVD |
|
|
|
|
|
|
|
Latest Reviews |
|
Applications |
|
Microsoft Windows XP Professional |
|
Norton SystemWorks 2002 |
|
|
|
Hardware |
|
Intel Personal Audio Player 3000 |
|
Microsoft Wireless IntelliMouse Explorer |
|
|
|
|
|
|
|
Site News/Info |
|
About This Site |
|
Affiliates |
|
ANet Forums |
|
Contact Us |
|
Default Home Page |
|
Link To Us |
|
Links |
|
Member Pages |
|
Site Search |
|
Awards |
|
|
|
|
|
|
|
Credits |
 |
Microsoft Launches New Xbox Marketing Campaign | |
|
||
| Time: 10:50 EST/15:50 GMT | News Source: IGN | Posted By: Todd Richardson | ||
|
Today, consumers are reminded that "it's good to play together." No longer just a nagging recitation to play nice with each other, it is the new tagline in a global Xbox marketing campaign that highlights the unique social and competitive gaming experiences that only Xbox can bring to consumers everywhere. The new Xbox global advertising campaign, developed by McCann-Erickson's tag ideation group, was unveiled this week in print ads for NFL Fever 2004 (the newest football simulation game for Xbox from Microsoft Game Studios) in entertainment and gaming publications. The ads reflect a long-term brand strategy developed in conjunction with Landor Associates, that will influence all Xbox marketing communications for the Xbox line-up of games and services. Point-of-sale materials, Xbox.com, promotions, events, packaging, and PR activities will all reflect the rich interactive, social and competitive entertainment experiences that Xbox delivers. | ||
|
Write Comment
Return to News |
Displaying 601 through 604 of 604 Prev | First |
The time now is
12:18:58 AM
ET.
Any comment problems? E-mail us |
|
Write Comment
Return to News |
Displaying 601 through 604 of 604 Prev | First |
The time now is
12:18:58 AM
ET.
Any comment problems? E-mail us |
