Make way for the world's most challenging combat sport! TDK Mediactive, Inc. (OTCBB:TDKM), a global publisher of interactive entertainment software, announced today an exclusive long-term worldwide license to produce interactive games based upon Ultimate Fighting Championship(R) (UFC(TM)), the world's leading Mixed Martial Arts sports association. Under the new agreement, TDK Mediactive's first title, "UFC: Tapout 2(TM)," is scheduled to explode nationwide onto store shelves in March, exclusively for the Xbox(TM) video game system from Microsoft.

"We are ecstatic to be associated with Ultimate Fighting Championship and Zuffa," stated Vincent Bitetti, chief executive officer, TDK Mediactive. "The excitement, authenticity and rapid growth of Mixed Martial Arts, led by the UFC, lends itself perfectly to video gaming and the fresh and innovative gameplay we will provide."

"UFC fan base demographics mirror that of the gaming industry's bleeding edge consumers," commented Michael Devine, TDK Mediactive executive vice president, sales and marketing. "They want to be pummeled by the hottest technology and pounded by great gameplay and realism. We provide all that and more, with superior mesh physiology, real-time shadow mapping and over 1,500 fighting moves and combinations."

"We've seen the new `Tapout 2' and can't believe how great it looks," said Dana White, president of Ultimate Fighting Championship. "The UFC games are as close as you can get to the actual sport without being there. We're confident TDK has a great game plan to expand the UFC gaming universe and provide our fans with an amazing fight experience."

As "UFC: Tapout 2" nears completion, the press is already singing its praises...

"We gave the original `UFC: Tapout' an Editor's Choice award and the sequel looks to have upped the ante in every major area." -- Official Xbox Magazine, February, 2003

This new licensing agreement was the result of a Zuffa, LLC approved assignment by the previous UFC licensee, Crave Entertainment, Inc., to TDK Mediactive, Inc.

About "UFC: Tapout 2"

Developed by Dream Factory, "UFC: Tapout 2" is the follow up to the wildly popular "UFC: Tapout." A major engine overhaul has resulted in a multitude of improvements, including improved artificial intelligence, expanded Career Mode, revamped interfaces and enhanced sound, plus many other features, such as:

A redesigned model and animation system, producing fighter models with more points of articulation and fluid, life-like movements.

Real-time mesh deformation, meaning when players move and flex their muscles, gamers will see their skin move and ripple.

Over 35 real UFC fighters, the most Mixed Martial Arts brawlers in any UFC game to date, including Tito Ortiz, Chuck Liddell, B.J. Penn and Murilo Bustamante.