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  Apple girds for sync push
Time: 12:12 EST/17:12 GMT | News Source: ZDNet | Posted By: Robert Stein

Apple Computer is refining a strategy for connecting cell phones and other portable devices to its Macintosh systems in an effort to boost sales. But a rival endeavor from Microsoft, expected to be unveiled early next year, could dim the company's hopes, analysts said. Cupertino, Calif.-based Apple is nearing the end of a long testing cycle for iSync, its software for synchronizing information between Macs, Bluetooth-enabled cell phones, personal digital assistants or the company's iPod music player.

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