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  The Perishable DVD as Musical Taste Test
Time: 22:16 EST/03:16 GMT | News Source: New York Times | Posted By: Fred Fernandez

The New York Times site requires free registration.

A major record label will give music fans a chance this month to judge whether music DVD's might become the medium of choice over CD's. But listeners will need to make up their minds in a hurry: like the taped orders in "Mission: Impossible," the DVD's will self-destruct - or be rendered useless, anyway - soon after they are played.

In the promotion by Atlantic Records, retailers in the southern United States will offer a free sample DVD to buyers of a CD by Nappy Roots, a hip-hop group. Once the packaging is opened, the disc will work for only eight hours before being made unreadable by a dye sandwiched between the DVD's layers that interacts with air, leaving it opaque.

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