Nintendo of America sent a release today outlining their holiday-season GameCube strategy, and they are definitely not messing around this year: the company plans to spend $140 million in advertising, a 25-percent spike over last year, in an attempt to capture more of the teen and 20-ish audience they've been trying to pick up for years now.

Most of Nintendo's TV and print advertising this winter will concentrate on the Teen and Mature-rated titles in the GameCube lineup, including top-class stuff like Metroid Prime and Resident Evil 0. You'll be able to see these games up close and personal in their 15 Cube Clubs across the country; if you aren't near one of them, you can always console yourself with one of the 3 million promo DVDs or 1.5 million holiday catalogs Nintendo is giving away this winter. The company's got advertising partnerships with everyone from Heineken to Kraft Easy Mac & Cheese (dear me, that was my entire diet during college), and they're going to hold a GameCube one-year anniversary party in Hollywood next month which they promise will be "celebrity-studded."