SONICblue™ Incorporated, makers of the number one best-selling brand of portable MP3 players*, today unveiled the latest players in Rio’s new line of portable digital music players, the Rio® S50 and S35S sport player. Designed to be the ultimate portable digital music players, the S50 and S35S offer users memory, features, and unique designs unmatched in today’s market.

The new Rio S50 is the ultimate digital music player. With 128 MB of built in memory, the S50 gives users up to four hours of continuous music listening. Plus, the S50’s memory is upgradeable to 256 MB, giving users the ability to store even more of their favorite music. In addition to its sizeable memory, the Rio S50 comes loaded with useful features including a large backlit screen, a clock and stopwatch, an integrated FM tuner, a useful carrying case and an impressive battery life of up to 35-hours.

Designed to meet the needs of today’s athlete, the S35S combines a sleek new design and a rugged, durable shell, with the memory and features of a powerful digital music player. Made to withstand the rigors of an extreme workout, the S35S lightweight design allows users to easily strap the player to their arm during workouts and its sturdy construction and rubberized shell makes the player strong and durable. The S35S features 128MB of built in memory giving users up to four hours of continuous music listening and is easily upgradeable to 256 MB. The S35S also contains a long list of features, including a large back lit screen, clock and stopwatch, integrated FM tuner, and an adjustable armband.