| ActiveMac | Anonymous | Create a User | Reviews | News | Forums | Advertise |
|
|
|
User Controls |
|
New User |
|
Login |
|
Edit/View My Profile |
|
|
|
|
|
|
|
ActiveMac |
|
Articles |
|
Forums |
|
Links |
|
News |
|
News Search |
|
Reviews |
|
|
|
|
|
|
|
News Centers |
|
Windows/Microsoft |
|
DVD |
|
ActiveHardware |
|
Xbox |
|
MaINTosh |
|
News Search |
|
|
|
|
|
|
|
ANet Chats |
|
The Lobby |
|
Special Events Room |
|
Developer's Lounge |
|
XBox Chat |
|
|
|
|
|
|
|
FAQ's |
|
Windows 98/98 SE |
|
Windows 2000 |
|
Windows Me |
|
Windows "Whistler" XP |
|
Windows CE |
|
Internet Explorer 6 |
|
Internet Explorer 5 |
|
Xbox |
|
DirectX |
|
DVD's |
|
|
|
|
|
|
|
TopTechTips |
|
Registry Tips |
|
Windows 95/98 |
|
Windows 2000 |
|
Internet Explorer 4 |
|
Internet Explorer 5 |
|
Windows NT Tips |
|
Program Tips |
|
Easter Eggs |
|
Hardware |
|
DVD |
|
|
|
|
|
|
|
Latest Reviews |
|
Applications |
|
Microsoft Windows XP Professional |
|
Norton SystemWorks 2002 |
|
|
|
Hardware |
|
Intel Personal Audio Player 3000 |
|
Microsoft Wireless IntelliMouse Explorer |
|
|
|
|
|
|
|
Site News/Info |
|
About This Site |
|
Affiliates |
|
ANet Forums |
|
Contact Us |
|
Default Home Page |
|
Link To Us |
|
Links |
|
Member Pages |
|
Site Search |
|
Awards |
|
|
|
|
|
|
|
Credits |
 |
Microsoft Goes Mainstream To Sell Internet Ads | |
|
||
| Time: 02:01 EST/07:01 GMT | News Source: Wall Street Journal | Posted By: Byron Hinson | ||
|
Knowing that traditional advertisers are irritated by online buzzwords, MSN, Microsoft Corp.'s Internet service, is embracing the lingo of soap-powder makers and car companies. Internet jargon like "unique user" and "page views" is frowned upon and replaced with mainstream advertising concepts like "frequency" and "coverage." "We're making this medium accessible to traditional brand managers," says Chris Dobson, sales director for the MSN Internet service for Europe, the Middle East and Africa. "They say, `I don't understand this stuff,' " or simply opt out of Internet spending. | ||
|
Write Comment
Return to News |
Displaying 776 through 791 of 791 Prev | First |
The time now is
4:47:45 PM
ET.
Any comment problems? E-mail us |
|
Write Comment
Return to News |
Displaying 776 through 791 of 791 Prev | First |
The time now is
4:47:45 PM
ET.
Any comment problems? E-mail us |
