Maintaining a strong partner-centric ecosystem is very important to Microsoft, which does not and will not sell direct to its customers, said Microsoft (M) Sdn Bhd managing director Butt Wai Choon. Butt said Microsoft spends about RM10mil a year on partner-related programmes in Malaysia. The bulk goes to its Partner Development Programme, implemented through Microsoft Knowledge Capital Centre Sdn Bhd, which includs conducting training on technology and marketing skills, as well as incentives and rebates.
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