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  Next Generation of Microsoft Innovation Focuses on Mobile Consumer
Time: 15:50 EST/20:50 GMT | News Source: Microsoft Press Release | Posted By: Jonathan Tigner

Taking steps to place its technologies in the hands of an expanding mobile consumer audience, Microsoft Corp. today announced the acquisition of Danger Inc., the company responsible for software and services powering popular consumer handsets. Microsoft also announced that several additional cutting-edge mobility companies worldwide will adopt and deploy Microsoft’s software and services.

With the acquisition of Danger, Microsoft will benefit from the company’s nearly 10 years of expertise with mobile consumers. The Palo Alto, Calif.-based company provides services that allow people to keep in touch, stay organized and keep informed while on the go through real-time mobile messaging, social networking services, Web browsing and personal information management applications. Combining these services with Microsoft’s connected entertainment and mobile technologies will provide Microsoft with the tools to accelerate its work to create industry-leading entertainment and communication experiences for consumers.

In addition to the acquisition of Danger, Microsoft highlighted its partnership with Sony Ericsson Mobile Communications AB to make Windows Mobile phones, announced extended reach of Windows Live and MSN Direct services around the world, and demonstrated how the increased adoption of Microsoft software is giving consumers more control over digital content. Businesses including Brightstar Corp., Cbeyond, MTS (Mobile TeleSystems OJSC), Omnifone Ltd., Orascom Telecom Holding, TechData, Telecom Italia, Telefónica, Wind Greece and Wind Italy unveiled today plans to tap Microsoft for its latest mobile innovations.

Microsoft Entertainment & Devices Division President Robbie Bach announced the news today in a keynote address at Mobile World Congress 2008 as he articulated a comprehensive vision for the capabilities that Microsoft and its mobile partner network plan to deliver.

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