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Microsoft's New Search Czar Outlines Strategy | |
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| Time: 00:03 EST/05:03 GMT | News Source: InformationWeek | Posted By: Kenneth van Surksum | ||
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Microsoft has long lagged behind Google in Web search, struggling to gain market share with its Live Search product and advertising dollars with its adCenter pay-per-click ad network, and lost two top executives earlier this year. Now, Microsoft senior VP Satya Nadella, a fresh face at the helm of Live Search and adCenter, has grand designs for Microsoft's place in the search pantheon. "No one's yet gotten to a point where they're locked into any one search engine," Nadella says. "When it comes to the core algorithmic relevance, we have matured to a point where we can compete with the Googles of the world. We need to get to the point where the ability to get that word out broadly gives us the shot. Now our challenge is to make sure people are more engaged with us." | ||
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| #1 By 7754 (216.160.8.41) at 7/17/2007 10:50:59 AM |
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"No one's yet gotten to a point where they're locked into any one search engine"
But we're working on that! ;) I don't think the battle will be won on the algorithm side--being "as good as" won't shift people away from Google. I'm sure they understand that (it's evident in the article, I think), but it will be tricky to find something that Google can't quickly imitate. There are some good things about Live search, but I usually only go there if Google doesn't find what I need, or if I want to do an image or map search (Live's maps are awesome). |
| #2 By 8556 (12.207.97.148) at 7/18/2007 4:25:57 PM |
| Live has improved quite a bit. Typing four or more keywords often results in a relevant result with Live, more so than with Google. However, Google still rules with shorter searches. The different search engines appear to becoming more specialized in search types instead of a one size fits all model. |
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