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Unisys, Microsoft to launch anti-Unix ads | |
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| Time: 00:37 EST/05:37 GMT | News Source: CNET | Posted By: Robert Stein | ||
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Unisys and Microsoft plan to launch a marketing campaign Friday that seeks to undermine Unix (news - web sites), the operating system at the heart of powerful server lines from rivals Sun Microsystems, IBM and Hewlett-Packard. Unisys is spending $25 million on the campaign, spokeswoman Pasha Ray said. Microsoft is adding funding of its own but declined to say how much. The 18-month project will include advertisements, technical sales efforts and other marketing work plugging Unisys' high-end server and Microsoft's top-end version of Windows--two products that so far have made only their first steps into the data centers where high-end servers often reside. | ||
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| #1 By 20 (24.243.32.227) at 3/29/2002 10:16:47 AM |
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This comes at the worst possible time from Unix vendors. Their market share is slipping away faster than ever at the hands of Linux.
They have Microsoft on one side and Linux on the other, both eating away at their share. Hopefully, this will finish Unix off once and for all. Then, it'll just be Windows and Linux and the world will be happy with that choice (if you call Linux a choice, I guess). I'm suprised to see Unisys jump completely on the Windows bandwagon. IIRC, they made most of their original money by selling big-iron Unix boxes. |
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