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ITunes Europe: Apple's Next Digital Music Play? | |
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| Time: 00:23 EST/05:23 GMT | News Source: MacNewsWorld | Posted By: Erick Cordero | ||
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Rumors that Apple will launch a European version of its iTunes Music Store (iTMS) this summer spread in earnest this week, this just two weeks after Napster rolled out its competing service in the UK. While Apple declined to confirm any European iTMS moves, the region is clearly important to the company. According to its SEC filings for fiscal second quarter 2004, Europe accounted for US$449 million of Apple's net sales , a 33 percent increase over the same period in 2003. The filing also reports increased demand in all of its products, except for the iMac. | ||
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| #1 By 3339 (64.160.58.135) at 6/4/2004 2:17:47 PM |
| And they will... While Napster lead by opening in one country, their strategy of going one country at a time will look silly when Apple opens across Europe, and with a HUGE marketing blitz, whether that be in June, July, or even September. |
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