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Java revved up to fight Microsoft | |
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| Time: 00:00 EST/05:00 GMT | News Source: Reuters | Posted By: Todd Richardson | ||
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Network-computer maker Sun Microsystems is going on the offense against archrival Microsoft by building its Java software as a consumer brand, Sun chairman and chief executive Scott McNealy said on Friday. "We're going from defensive to offensive," McNealy said at a press conference after his keynote speech to some 10,000 software programmers at Sun's JavaOne technical conference in San Francisco on Friday. "We spent eight years building and protecting this brand and now it's time to go on the offensive." | ||
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| #1 By 1658 (12.206.189.93) at 6/23/2003 12:14:26 AM |
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Right... we're giving up defending our pile of dung, and as such we shall now go on the offensive and provide fresh technology turds for your development likes.
Guess McNealy needs new dentures, "spew more propaganda in the hopes of profits guys!!!"... although with that giant raise and compensation package he accepted last year from an already financially shaky corporation, he should be able to afford them on his own. This post was edited by aamendala on Monday, June 23, 2003 at 00:16. |
| #2 By 20 (67.9.179.51) at 6/23/2003 12:57:55 AM |
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"We spent eight years building and protecting this brand..."
"We spent eight years doing absolutely nothing because we didn't have to do anything, now that competition is already well entrenched, we're going to try to fight from behind. I think it's a brilliant strategy. What could possibly go wrong?" It's a the TLTL Marketing methodology... Too Little, Too Late |
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