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Novell sues Microsoft over ad campaign | |
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| Time: 06:33 EST/11:33 GMT | News Source: CNET | Posted By: Matthew Sabean | ||
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Software maker Novell on Monday sued Microsoft for alleged false advertising and demanded that its competitor publicly renounce the statements. In the lawsuit filed in U.S. District Court in Salt Lake City, Novell accuses Microsoft of false and misleading statements about Novell's software in a direct-mail advertising campaign targeted at Novell's customers last month. Novell is seeking monetary damages and an injunction to halt Microsoft's ad campaign. Novell also wants Microsoft to correct its alleged misstatements with a new advertising campaign, the suit said. The lawsuit accuses Microsoft of mailing to Novell's customers a breakfast cereal box that states Novell's NetWare network operating system has an expiration date and could become obsolete. NetWare does not have an expiration date, Novell executives said. | ||
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| #1 By 531 (204.29.134.21) at 10/2/2001 10:01:18 AM |
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After having read some of the text from the ads, I've kind of changed my mind about this. Granted, I thought that Novell was getting out of the server business, too, but evidentally Novell and Microsoft have 'discussed' this before...
It looks like Microsoft's advertising department just need to be slapped around a bit with a large trout. This post was edited by mikekol on Tuesday, October 02, 2001 at 12:40. |
| #2 By 94 (63.207.180.66) at 10/2/2001 11:11:59 AM |
| Dang, does anyone have that ad. I'd love to see it. |
| #3 By 116 (129.116.86.41) at 10/2/2001 1:34:27 PM |
| That would be a really good counter advertisement. |
| #4 By 531 (12.23.163.7) at 10/2/2001 2:13:39 PM |
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I don't think this has anything to do with being pro or anti MS...
Basically what it boils down to is this: According to Novell, Microsoft is spreading misinformation, or at very least, incorrect information. Microsoft posted an article to it's MoneyCentral site about how Novell was getting out of the Server business. Novell said that it wasn't, and had a rather difficult time getting MoneyCentral to take it down. Now Microsoft's advertising department is, evidentally, under the same impression. I don't really blame them, I thought that Novell was changing it's focus as well... but still, if Novell corrected them before, they really shouldn't have to correct them again about the same issue. I don't think that a law suit is really what needs to happen here, but I do think that the Advertising Dept. at Microsoft needs to be a bit more careful. And Novell should certainly not receive any payments for 'damages'... if Novell had done a better job of clearing this issue of the first time, it never would have happened again. Oh well, I thought that ad was pretty funny... it just seems to me that Novell needs to do a little bit of agressive advertising so that people know it's not going away. |
| #5 By 135 (209.180.28.6) at 10/2/2001 5:51:33 PM |
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I'm not certain. Reading the box someone else linked to, it doesn't really look that bad.
A friend of mine used to work for Novell and he would send me their press releases. They would look like technical people wrote them, whereas Microsoft ones were always so carefully drafted by people with communications backgrounds. It was actually kind of funny the difference. |
| #6 By 116 (129.116.86.41) at 10/3/2001 10:51:41 AM |
| Props to the makers of the Cereal Box. Very nice. |
| #7 By 61 (65.34.110.120) at 10/3/2001 11:02:07 PM |
| #12, that is NOT clippy... why don't you take a look at that picture again. |
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