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Microsoft Signs Amazon.com as Premier Merchant on MSN Shopping
- Microsoft Corp. today announced it has signed an agreement making
Amazon.com the Premier Music Merchant on the MSN™ Shopping channel, the MSN.COM
portal page and other selected properties in the MSN network of Internet
services. As a result, users of MSN will have one-click access to the Internet's
No. 1 music retailer.
Amazon.com's Premier Music Merchant status earns it high visibility in a
number of ways. As the exclusive music provider on the MSN.COM portal page,
Amazon.com will have a Buy Music Quick Link as well as a rotating contextual
merchandising message. These promotions will provide broad access to the active
user audience and extensive Web reach of MSN. Amazon.com will also take the
Premier Anchor position on the MSN Shopping channel for the Music and Video
area, providing users of MSN direct links to Amazon.com for finding and buying
their favorite CD, DVD and VHS products. In addition, Amazon.com will have
promotional offerings across the MSN network of Internet services, consisting of
advertising banners, text placements and graphical links.
"We welcome Amazon.com as our Premier Music Merchant on MSN Shopping and
the MSN.COM portal and as an advertiser across MSN," said Charlotte Guyman,
general manager of the online sales and marketing team at Microsoft. "We
think MSN offers Amazon.com the best of both worlds - tremendous reach off the
home page and the targeted shopping audience provided by MSN Shopping."
"We are very pleased to be joining MSN Shopping because it will give
more people the opportunity to experience the ease and convenience of shopping
at Amazon.com," said David Risher, senior vice president of product
development at Amazon.com. "Already, our music store is the No. 1 place to
buy CDs on the Net, thanks to the thousands of people a day who discover the
Amazon.com shopping experience: selection, price, convenience and service."
Amazon.com
Amazon.com Inc. (Nasdaq "AMZN"), the Internet's No. 1 book and
music retailer, opened its virtual doors on the World Wide Web in July 1995 and
quickly became Earth's Biggest Bookstore®. Today, the Amazon.com
store has expanded to offer more than 3 million books, music CDs, audiobooks,
videos, DVDs, computer games and other titles, plus easy-to-use
search-and-locate features, secure credit card payment, personalized
recommendations, streamlined ordering through 1-ClickSM technology
and direct shipping.
Microsoft Online Sales and Marketing
MSN offers online advertising and sponsorship opportunities. The integration
of the Microsoft portal site and best-of-breed Internet services into a cohesive
network establishes MSN.COM as one of the most visited sites on the Internet. In
addition to this broad consumer reach, properties on MSN deliver a highly
qualified audience to businesses, helping them achieve their sales and marketing
goals. MSN offerings include sponsorships of content and service segments,
banner ads, promotions, cross-network packages and rich media online commercials
using Windows® Media Technologies.
Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader
in software for personal computers. The company offers a wide range of products
and services for business and personal use, each designed with the mission of
making it easier and more enjoyable for people to take advantage of the full
power of personal computing every day.
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